THE INDUSTRY ROLE While Risk Management strategies all share certain characteristics, their effectiveness rests on the fact that they are – or should be – tailored to the unique requirements of each individual dive operation. Because there is no ‘one-size-fits-all’… Read More ›
Going diving is heaps more fun than monitoring the marketing pages of the business press, but if some diving operators hope to keep their heads above water then they may need to catch up on their reading. Obsessed with teaching… Read More ›
Continuing with abridged extracts from the ‘Diving & The Media: A Survival Guide’: “WE HAVE A PROBLEM.” All sectors of the diving industry have a different interpretation of what constitutes a crisis. For an Equipment Manufacturer or Distributor, a crisis… Read More ›
Hanging on my office wall is a framed copy of The Times newspaper dated Thursday, November 7th 1805, carrying the first reports of the Battle of Trafalgar fought off the Spanish coast on the 21st October of that same year;… Read More ›
Seldom receiving the recognition they deserve, the following article about the New South Wales Police Diving Unit was first published in ‘Professional Diver Journal’ in early 1996, shortly after the Unit celebrated their Diamond Jubilee as one of the World’s… Read More ›
Media Savvy Writing a Media Release: an abridged extract from the 1999 manual. __________________ Because of the impact that it has on all of our lives, there’s a tendency to forget that the media is nothing more than a very… Read More ›
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