The following is an additional extract – an appendix – taken from the manual, ‘Diving & The Media: A Survival Guide’, that I completed in 1999 and whose purpose was to help dive industry professionals deal more effectively with negative… Read More ›
Crisis Manual
Diving & The Media: A Survival Guide – 9
THE INDUSTRY ROLE While Risk Management strategies all share certain characteristics, their effectiveness rests on the fact that they are – or should be – tailored to the unique requirements of each individual dive operation. Because there is no ‘one-size-fits-all’… Read More ›
Diving & The Media: A Survival Guide – 8
Although it is unhelpful to the operator’s cause to ever think of the media in adversarial terms the very nature of a critical incident is one that tends to favour the journalist’s position; especially when the dive operator has no… Read More ›
Diving & The Media: A Survival Guide – 7
Continuing with abridged extracts from the ‘Diving & The Media: A Survival Guide’: “WE HAVE A PROBLEM.” All sectors of the diving industry have a different interpretation of what constitutes a crisis. For an Equipment Manufacturer or Distributor, a crisis… Read More ›
Diving & The Media: A Survival Guide – 6
Media Savvy Writing a Media Release: an abridged extract from the 1999 manual. __________________ Because of the impact that it has on all of our lives, there’s a tendency to forget that the media is nothing more than a very… Read More ›
Diving & The Media: A Survival Guide – 5
Continuing with extracts from the Crisis Management section of the Media Survival Guide: ________________ WHAT NOT TO SAY It is a natural reaction for any person involved in a diving incident to try to present themselves and their organisation in… Read More ›
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