Going diving is heaps more fun than monitoring the marketing pages of the business press, but if some diving operators hope to keep their heads above water then they may need to catch up on their reading. Obsessed with teaching… Read More ›
recreational diving
Diving & The Media: A Survival Guide – 8
Although it is unhelpful to the operator’s cause to ever think of the media in adversarial terms the very nature of a critical incident is one that tends to favour the journalist’s position; especially when the dive operator has no… Read More ›
“Here there be Monsters.”
The makers of ancient navigational charts had it easy: whenever they ran out of information on the boundaries of the known world they just scrawled quick and convenient warnings like, “Here there be Monsters”, around the edges of their maps… Read More ›
Diving & The Media: A Survival Guide – 7
Continuing with abridged extracts from the ‘Diving & The Media: A Survival Guide’: “WE HAVE A PROBLEM.” All sectors of the diving industry have a different interpretation of what constitutes a crisis. For an Equipment Manufacturer or Distributor, a crisis… Read More ›
The problem with penguins
It might be the little things in life that matter, but it’s the big things that get our attention. Take whales, for example. Weighing in at a whopping 60,000-plus kilograms, (that’s about 132,000 pounds for the metrically challenged) the mighty… Read More ›
Sydney Down Under
As the tourism capital of Australia, Sydney’s reputation among international visitors lies more in the appeal of its theatres, restaurants, shops, nightclubs and casino than as a popular diving destination. And while no stay in Sydney would be complete without… Read More ›
